AI assistants and business automation.
Automations that take the repetitive work off your team, added only where they pay back.
Best for: Teams buried in admin
AI where it pays back.
Nowhere else.
We add AI when it takes real hours off someone's week, not because it looks good in the pitch.
We do it by hand first, then automate what works. Every AI step is tested against a human before it ships.
Best for: teams buried in admin.
Do it by hand before you automate it.
We map how the work is done today. That manual version becomes the spec, so we never automate the wrong thing.
AI where it pays back. Nowhere else.
We add AI when it takes real hours off someone's week, not because it looks good in the pitch.
What we'd build
for a business like yours.
AI follow-up drafts
Personal follow-ups written for your team to send in one click.
Software for service businessesCandidate pipeline
Every candidate tracked from application to placement, with automatic follow-ups.
Software for staffing firmsBuilt and running.
Every tool here runs inside a real business, either ours, a client's or a company our founders built.
Lead QA
AI scores every lead; a human spot-checks the greens and the reds before anything goes out.
Recruitment pipeline
Everything after an application runs on its own, from the handbook to the welcome pack; recruiters only make the pass or fail calls.
Call intelligence
Recordings become transcripts, scored on the opener, tone and pitch, then rolled up per caller into a status, a coaching priority and the best times to call.
You hand it over.
We run it end to end.
A founder takes the CTO/CEO seat on your product. You get a weekly check-in, not a second job.
Call
Thirty minutes with a founder. What you want to build, and what's in the way.
Scope
We turn it into features with an hour estimate for each, at your domain's hourly rate. You pick what's in.
Build
A founder runs your product like its CTO. Engineers ship every week. You get one check-in a week.
Launch & sell
We decide what goes on top, how each feature is presented, and what's worth building next.
You pick the features.
You see the hours.
No random quote. We scope your product into features, each with an hour estimate, at a fixed hourly rate for your domain. Change direction and the hours change with it.
| Feature | What it does | Hours |
|---|---|---|
| AI assistant | Drafts, summaries, triage | 36 |
| Import from your tools | Sheets, CRM, accounting | 20 |
| Email & SMS alerts | Notify the right person | 12 |
| Admin panel | Manage users and data | 24 |
| Total in scope | 92 hrs | |
| Hours from our feature library, as a starting point. Your scope sets the real list. | ||
Before you book.
When do you add AI?
Only when it saves real hours or makes the product easier to sell. If it won't pay back, we'll tell you.
Is a human still in the loop?
Where it matters, yes. In Lead QA, AI scores every lead and a human spot-checks the greens and the reds before anything goes out. Every AI step is tested against a human before it ships.
What if something isn't worth building?
We'll say so. Some of our most useful advice is what to leave out.
How do you price automation?
In hours. We list the features, estimate the hours for each, and show your domain's hourly rate upfront. You choose what's in.
Four more things
we build.
MVPs
From an idea to a working product your customers can use, with the features that sell it at the top.
MVPsDeal & financial tools
Screeners, models and trackers that help you evaluate and acquire businesses.
Deal & financial toolsInternal tools
Portals, trackers and workflows your people use every day, instead of ten spreadsheets.
Internal tools