Caprae Cold Mail
Mail that lands on a desk.
Done-for-you postcards and letters to the business owners you choose. You pick the look and the audience; the service designs, prints, stamps, mails and tracks every piece, then calls.
Problem. Build. Result.
What was broken, what we built and what it returned.
Cold email lands in spam, and a mailer on its own never tells you who was interested.
A mailing service with a client portal: upload a list, pick a template and a handwriting style, and every piece is personalized by name, business and city before it is printed and posted.
Postcards and letters going out to business owners, with every piece tracked.
Five steps.
The client makes two choices.
Writing, design, print, postage and tracking are handled by the service.
Template
Pick a postcard or letter design.
Handwriting
The greeting is written in a real hand, chosen from nine.
Print & mail
Every piece is written for the business receiving it, then printed, stamped and posted.
Track
A QR code on every piece and USPS delivery tracking in the portal.
Call
A few days after delivery, the team phones each business while the piece is still on the desk.
Priced per piece,
postage included.
| Format | With membership | Without |
|---|---|---|
| Postcard · 6 × 4.25 in | $0.89 | $1.28 |
| Letter · 8.5 × 11 in | $2.32 | $3.48 |
| $200 one-time setup; the member rate comes with the $50 membership. QR code and USPS tracking on every piece. | ||
Where this
fits.
Built for ourselves first.
Every tool here runs inside a real business, either ours, a client's or a company our founders built.
Caprae CRM
One place where each client sees every lead, call and interested owner, instead of waiting for a weekly update.
Recruitment pipeline
Everything after an application runs on its own, from the handbook to the welcome pack; recruiters only make the pass or fail calls.
Call intelligence
Recordings become transcripts, scored on the opener, tone and pitch, then rolled up per caller into a status, a coaching priority and the best times to call.