Caprae CRM
The whole account, one click away.
One place where each client sees their whole account: every lead, every call and every interested owner, without waiting for a weekly update.
Clients stopped waiting for Friday.
Caprae runs outreach for around thirty client businesses at a time. Every week, each client wants the same answers: which owners were called, who was interested, and what happens next.
Those answers used to live in spreadsheets. Leads were copied from one sheet to another by hand, and the week’s calling results went out as screenshots in a Friday email.
Caprae CRM puts all of it in one place. Each client logs in to their own account and sees their leads, the week’s calls and every interested owner, with the full call history behind each one. They can message their account manager, and they’re told the moment something new comes in.
One login
instead of a weekly call.
for a client to see the whole account, instead of waiting for a weekly update call.
Leads, call results and interested owners together, for every client.
New leads and engagements show up as they happen, with alerts by email and text.
Where this
fits.
Built for ourselves first.
Every tool here runs inside a real business, either ours, a client's or a company our founders built.
Recruitment pipeline
Everything after an application runs on its own, from the handbook to the welcome pack; recruiters only make the pass or fail calls.
Lead QA
AI scores every lead; a human spot-checks the greens and the reds before anything goes out.
Call intelligence
Recordings become transcripts, scored on the opener, tone and pitch, then rolled up per caller into a status, a coaching priority and the best times to call.